Sensory profile “Elegant and expressive, this Bob o Link releases vegetal, lemon, chocolate, caramel and cereal notes. » BOB O LINK, another face of Brazil First, this funny name is an endangered endemic migratory bird name from Brazil. It migrates every year between the USA and Brazil but unfortunately no longer finds the food resources necessary for its period of migration because of intensive monoculture. This bird is above all a symbol. The BOB O LINK project is an integral quality whether at the environmental, social or cup quality level. Initiated at FAF by the Croce family who created a concept farm, this project was then duplicated in more than 50 neighboring farms. Concretely, the actions put in place as a priority when you join the project are: Reforestation + Polyculture + Protection of watercourses + Team training + A more general lifestyle change which begins with the ban on sodas, the provision of unlimited fresh fruit juice, a healthier diet! It is a global philosophy / approach that places coffee at the center of a life project, of nature and its maintenance. An innovative vision that recreates value by diversifying crops and therefore sources of income. Mococa The Mococa terroir was the breeding ground for the Bob O Link project since it is here, in the heart of their farm, that Marcos Croce and Silvia Barretto initiated the ambitious Bob-O-Link project. Returning from the USA to take over the reins of the family farm initially run in intensive monoculture, the couple made the courageous choice to start from scratch with this farm when they symbolically renamed the Fazenda Ambiental Fortaleza. Their goal being to obtain much more than a specialty coffee, Sylvia and Marcos put all their energy into learning how to grow coffee and rallying their neighbors around their project in order to obtain integral quality for all. Their wish was indeed to produce coffee that was economically, ecologically and socially sustainable. A very difficult challenge to take up in this great coffee-producing country of Brazil. What was initially a farm project is today the lifestyle of 50 neighboring coffee farmers involved in the production of Bob-o-link coffee. Using the F.A.F model as a model, the farms follow and adopt a quality charter which aims to move towards sustainable production through practices that respect the environment while ensuring the profitability of the farms and offering excellent quality coffee. All member farms undertake to use no chemicals, to plant shade trees for the coffee trees and for the farm, to create irrigation canals to preserve water, to install African beds & sorting machines on the farms, to selectively harvest by hand, but also to learn how to taste their coffees in order to actively participate in improving quality. Alternative productions must also be set up in each partner farm so as not to be dependent on a single production (honey, milk, fruits and vegetables, etc.). The quality of water, soil, biodiversity, health and education of workers are controlled, but also the economic health of farms, the transparency of operations and the quality of coffees. The commitment of our producers being at the center of our concerns, we have been supporting the ambitious and courageous Bob-o-Link project for many years. It alone is proof that, even in one of the largest coffee-producing countries, it is possible to offer a different and sustainable coffee growing model, while offering consistent and optimal quality.