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A third-generation farmer, Gilberto Rojas grows coffee at Finca La Florida with a blend of centuries-old wisdom and modern technical know-how. “I want you to feel the passion with which we produce each batch of coffee,” Gilberto tells those who drink his coffee.
Coffee has been an essential part of Gilberto Rojas' whole life. As a third-generation farmer, he cultivates Finca La Florida with a blend of centuries-old wisdom and modern technical know-how. “I want you to feel the passion with which we produce each batch of coffee,” Gilberto tells those who drink his coffee.
Gilberto was motivated by the differentiation offered by specialty coffee. It has participated in the Colombian Cup of Excellence since 2005, when it started producing specialty coffee. In 2015, Gilberto's coffee placed second with a score of 89.6. "It confirmed that I was on the right track," he says.
Gilberto has 6 children, 1 of whom helps him process the coffee, 1 oversees the technical agronomic aspects of the farm, 1 lives in Spain and another is a passionate barista who lives abroad. The last 2 children are still young and live on the farm with Gilberto.
Gilberto has been producing specialty coffee since 2005. He has made many improvements to his farm and processes to help him get the best specialty coffee possible. He built drying infrastructure for his coffees and encouraged a picking culture among harvest workers.
The cherry is fermented for 34 hours in bags and then pulped. The coffee is fermented for 24 hours, then washed with clear water. The parchment is hung out to dry and raked frequently to ensure even drying.
The Huila region is one of Colombia's best-known coffee growing regions. The department of Huila has 1.125 million inhabitants and is located in the southwest of the country. The capital of the department is Neiva, a town of about 380,000 inhabitants.
Along with Cauca and Nariño, Huila is one of the three departments where the Colombian Massif is located. A massif is a group of mountain ranges and the Colombian massif, locally known as Nudo de Almaguer, provides up to 70% of drinking and agricultural water for the Colombian population.
The Magdalena River, Colombia's largest river, flows through the region, providing plenty of water for coffee growing and generating (directly and indirectly) up to 86% of Colombia's GDP. The mountain range also features the fertile volcanic soil so typical of the Andean mountains.
Tasting note | Revelation of hazelnut aromas in espresso or filtered. |
Aromas | hazelnuts, dates |
Roasting | Amber - Expresso and filter |
Strength | 4 |
Acidity | 1/5 |
Origin | Colombia |
Production region | Huila |
Coffee plantation | Finca La Florida |
Coffee farmer | Gilberto Rojas |
Altitude | 1,650 m |
Area of the farm | 10 hectares |
Composition | 100% Arabica |
Variety | Caturra |
Process | Washed |
Score | 83.5+ |
Conditioning | 250G |
Roasted for | Expresso and filter |
Made in | Switzerland ![]() |